FOUNDER FILM   ·   1:23 

FOUNDER EDITION · PATENT PENDING · 500 UNITS 

Moulou By Laynette

You don’t come across pieces like this one. When you do, you don’t wait! Moulou is already made - refined, in hand, and released in its first run. 500 pieces, placed directly before the rest of the market catches on.


After this, it won’t feel the same.

PREORDER NOW
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FIRST 500 PREORDER   ·   DELIVERY GURANTEED BY THE END OF JULY

FIRST 500 PREORDER

DELIVERY GURANTEED BY THE END OF JULY

500 UNITS

PATENT PENDING

PREMIUM EVA

FOUNDER EDITION

CHOOSE YOUR STYLE

Choose from 4 different colors.

Moonlit Cruise

Soft Provence

Turquoise Breeze

Bordeaux Velvet

CHOOSE YOUR STYLE

Choose from 4 different colors.

ELEGANCE

It is more than just another bag.

PURPOSEFUL DESIGN

Chic by design, iconic by versatility, our piece moves effortlessly between worlds : from casual to elevated moments.

Iconic

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Chic

Effortlessly premium and timelessly modern

Modern

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Sleek

Timeless

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Purposeful

Intelligently designed. Where ambition meets seamless elegance.

Smart

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Look

THE ORGANIZER

Designed to fit perfectly

Bag organizer

Dimensions:

Height : 38 cm

Length : 40 cm

Width : 16 cm

Features:

PVC Base

Waterproof lining protects contents from water.

Drawstring closure

Easy to open, pull and secure

Built-in bottle pocket

Holds water bottle upright.

THE SCARVES

Each scarf measures: 

- 6 cm × 120 cm
- 2.36 inches × 47.24 inches

I – THE MARKET GAP

Every tote fails the last mile.

Sand, water and styling have been at war with the modern beach bag for decades.

We build Moulou to end the trade-off.
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01

This is not a tote anymore.

Traditional beach bags carry your belongings.
Houlou drains, rinses, moves, and adapts to real life.
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02

Bulky EVA bags were never made to move with the body.

Most EVA totes are rigid, boxy, and uncomfortable once fully loaded.
Houlou was designed with a tapered silhouette that moves naturally with you.
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03

Beach showers exist. Your bag never did.

Until now, rinsing your feet meant leaving the water source behind.
Moulou integrates the rinse into the carry experience itself.
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04

The EVA category stopped at waterproof.

The industry solved washable materials years ago.
It never solved drainage, rinsing, ergonomics, or movement.
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05

Most bags force a trade off.

Style or utility. Structure or comfort. Waterproofing or elegance.
Moulou was designed to eliminate the compromise.
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06

This category has not evolved in years.

Same materials. Same rigid silhouettes. Same limitations.
Moulou rethought the category from the ground up.

OLD WAY

X Holds sand and water

X Lining stains

X No rinse

X Compromised silhouette

MOULOU

✓ Drains in seconds

✓ Waterproof EVA

✓ Foot rinse channel

✓ Editorial silhouette

II  – PRODUCT INNOVATION

Three systems. One bag.

Each Component is patent-pending and engineered from the inside out.

01

Drainage

Engineered drainage channels release sand, water, and debris in seconds before they follow you home.

02

Rinsing

Integrated foot-rinse system carries the shower with you - wherever the day ends.

03

Ergonomics

Weight-balanced silhouette, signature soft handles, sculpted to the body in motion.

III  –  WHY PREORDER

A direct to founder launch

No middleman. No markup

Moulou skips retail to put the product directly in your hands. Your preorder validates the US and EU launch and reserves your unit from the first verified production run - already tooled, sampled, and inventory-ready. Pre-launch pricing is reserved exclusively for the first 500.

-40%

VS RETAIL

500

FOUNDER UNIT

USPTO & CEIPI

PATENT FILED

14d

REFUND WINDOW

IV  –  TRUST AND CREDIBILITY

Proof, not promises.

FOUNDER

Built by Laynette.

Behind one of the most loved premium tote launches of the decade - now redefining the category from the shore up.

FACTORY

ISO-9001 partner facility.

Verified production with on-site QC, traceble materials, and ethical labor standards.

FACTORY

ISO-9001 partner facility.

Verified production with on-site QC, traceble materials, and ethical labor standards.

PROTOTYPE

Already in hand.

Tooling complete. Production samples shipped. Final adjustments validaed by the founder team.

LOGISTICS

U.S. fulfillment staged.

Sea-freighted into our domestic warehouse. Tracked shipping. End-of-July delivery guaranteed,.

LOGISTICS

U.S. fulfillment staged, EU under process.

Sea-freighted into our domestic warehouse. Tracked shipping. End-of-July delivery guaranteed,.

V  – PREORDER PACKAGES

Reserve your edition.

Full payment secures your shot in the first 500 production run. Delivery guranteed by end of July.

01 - STARTER

$89 USD

Save $0  |  Retail Value: $89

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1 x Moulou bag

Founder card

US shipping included

Pure entry point. Clean and frictionless.

PREORDER

02 - ESSENTIAL

$169 USD

Save $20  |  Retail Value: $189

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1 x Moulou bag

Matching scarf

Organizer Insert

Founder Card

US shipping included

Elevated everyday package with refined utility.

PREORDER

MOST LOVED

03 - SIGNATURE

$299 USD

Save $78   |   Retail Value: $378

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2 x Moulou bags

2× Matching scarves

2× Organizer Inserts

Founder Card

Early access to future color releases

The hero package. Designed for gifting, travel, and dual-use lifestyle.

PREORDER

04 - PREMIUM

$389 USD

Founder Release Advantage   |   Retail Value: $756

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4× Moulou bags

4× Matching scarves

4× Organizer Inserts

Founder Card

Limited Founder Identification

Lifetime early-access privileges

Private founder access

A wardrobe of Moulou. Premium early ownership.

PREORDER

VI  – DELIVERY TIMELINE

End of July. Guaranteed.

Full payment secures your shot in the first 500 production run. Delivery guranteed by end of July.
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NOW

Preorder open

Reserve from the first 500 units.

MAY

Production

Final QC at our verified facility

JUNE

Inbound to US

Sea-freighted into fulfillment

END OF JULY

Doorstep

First 500 shipped - guaranteed

VI  – DELIVERY TIMELINE

End of July. Guaranteed.

Full payment secures your shot in the first 500 production run. Delivery guranteed by end of July.
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NOW

Preorder open

Reserve from the first 500 units.

MAY

Production

Final QC at our verified facility

JUNE

Inbound to US

Sea-freighted into fulfillment

END OF JULY

Doorstep

First 500 shipped - guaranteed

A seat at the table

10 founder seats remain. The circle isn't a perk - it's a working group. Quarterly calls with the design team, first look at unreleased silhouette, and your name on the wall of the people who made Houlou possible.
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6 x Moulou totes - incl. unreleased edition.
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Numbered 1/500 founder edition.
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Quarterly co-creation calls with the team.
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Lifetime new release access.

Join the circle · $1200

10 seats remaining

VIII  – FAQ

Risk, removed.

Is this a real product or a concept?

100% real. We have production-ready prototypes, secured manufacturing, and have completed consumer beta testing. Houlou is not a concept — it's a finished product awaiting your order.

When will I receive my order?

First 500 preorders: guaranteed delivery by end of July. All orders placed after the first 500 will receive Q3 delivery with tracking and updates.

Is my payment secure?

Yes. All payments are processed via Stripe — 256-bit SSL encrypted, PCI DSS compliant. Your card data is never stored on our servers.

What is the patent-pending status?

Patent applications are filed in the U.S. and internationally for our drainage and foot-rinsing innovations. The IP is protected. The technology is exclusive to Houlou by Laynette.

Why are you doing a preorder instead of just selling?

We're using preorder to validate U.S. market scale before full inventory deployment. Every purchase is a real, full-product transaction — not a deposit, not a reservation. You receive Houlou.